Google updated Panda and Penguin
earlier in the year and it is now planning to get some more ranking
factors into action to remove the spam websites and improve the search engine results. This time it has targeted insecure websites.
According to the media resources, Google has recently unveiled that
it will consider 'HTTPS' as a ranking factor. HTTPS stands for
HyperText Transfer Protocol Secure, which means that the website is
safe to browse and secure for transactions.
By this, most of website owners will
move towards encryption to create a safe website. Google wrote in a
blog post that, “We have been working on this factor past few
months and hereby decided that at present the weightage of HTTPS in
the ranking factor is just 1% which is lower when compared to the
content quality factor.” In the upcoming days there are chances
that this 1% might increase to 2-3% in overall ranking factor
considerations.
Well, this is an interesting call
from Google. It is must for all the e-Commerce industries to have
secure web address if they are not having it. It will definitely down
their overall turnover if this ranking factor affects their website.
At present, Google has not released any guide for this, but it will
released in few weeks. Know all the procedures to register for
single, multiple or wild-card domains to get HTTPS as your website.
This will really help you and improve your websites' search engine
rankings.
As a part of project zero from
Google, it has made many changes in the internet world. Especially,
it is now targeting all the insecure websites and spam websites that
are creating nuisance online. Therefore it is must to beware of the
latest updates from Google that may down your ranking.
There are many digital marketing
firms who are looking forward to switch to HTTPS. If you are looking
forward to switch, you have to wait for the guidelines. Stay tuned
for more news on Google Zero project and HTTPS guidelines.
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