Is Google Penguin 3.0 Update Still On? Seems so After Thanksgiving Day!

After Thanksgiving Day on November 27^th, Google confirmed about the Penguin 3.0 roll out after 6 weeks. Many drastic changes were seen and most of the advertisers were down with the update of Google Penguin 3.0. Google confirmed the message with Search Engine Journal that the roll out is on for Thanksgiving Day.

Penguin 3.0 was released on 17^th Oct:

Google Penguin 3.0 was released on 17^th Oct this year, but yet another update was seen almost after 6 weeks on Thanksgiving Day. Lots of changes were seen by the experts in the search engine results. The ones who had white hat search engine optimization techniques implemented by the web experts were not affected by this late roll out.

Not sure about the impact:

The results for the Thanksgiving Day are not yet confirmed after the roll out. Previously, the Penguin 3.0 created an impact of 1% on the search queries. Well, after this late roll out it is not yet confirmed that what kind of impact it had on the search engine results, but one thing was found that on the BlackHatWorld's forum lot of members posted about the websites that were affected by the roll out. 

 

Pay Per Click marketers lost many:

Due to the changes in the search engine results on Thanksgiving Day, which is considered the day to earn more, the Pay Per Click Marketers lost huge revenues due to the Penguin 3.0 update. If you have faced similar kind of situation, don't let it happen in future. Get the best Pay Per Click marketing strategy to invest at the right place. Earn more by selecting the best platform at the right time.

Beware of the Google Penguin 3.0 late roll out, it is not just for the websites built on the Thanksgiving day but it can also start affecting few other domains in the upcoming days. If your website is already affected by the Penguin update and you want to recover the loss, get a quote for the same today!

Facebook Up, YouTube Down In Terms of Video Uploading and Sharing!

A report from the Social Bakers shows that the YouTube videos are rarely seen on Facebook these days. This is surely a plus point to Facebook, but is this an end for the giant YouTube who has been ruling the video market over a decade? On this note, the CEO and co-founder of Social Bakers, Jan Rezab said that, “YouTube can lose a big percent of their distribution on Facebook.” He further added that, “Users will now stick to Facebook for videos instead of redirecting to other video platforms.”


The analysis was all about...
To know more about the video sharing and the percentage of distribution, Social Bakers have analyzed over 180,000 Facebook video posts across 20,000 pages, and they found that the content creators are uploading the videos on Facebook more often rather than YouTube. This is creating more pressure on YouTube to maintain the distribution in video sharing. Now this is called a perfect social media marketing strategy implemented by Facebook to pull its giant down with huge numbers since January, 2014.

Facebook then and now!
There has been a drastic change since January 2014 in the numbers of Facebook video sharing. At the start of the year, it was around 6000 posts and now it has reached above 11,000 which is almost double. None of the other video platforms have changed this rapidly till date. Facebook has jumped to 50% from May to July for uploading and sharing the videos. In fact, YouTube had the upper hand at the start of the year. But now, both the giants have almost similar numbers as you can see in the above image.


Facebook – A better place to engage!
After this report, it is quite obvious that most of the people are looking forward to use Facebook for better engagement. Besides email marketing, this is the most powerful platform to engage with more people with your videos. The content creators have made their intentions clear by posting huge number of posts on Facebook rather than YouTube.

Overall, we can say that YouTube is losing its way as a key contributor for video uploading and sharing. If you are looking forward to engage with more people for your business and that too through with videos, Lets Nurture is a reliable platform to connect. It's an IT firm with a talented team of SEO members delivering 100% results for any kind of domain. Get in touch with us today!